Book Promotion Ideas for Authors
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This was made possible when Disney proposed the idea of donating $5 to the Make a Wish Foundation for every Mickey Mouse photo posted with the hashtag #ShareYourEars on all social media platforms. This campaign eventually created a huge buzz on the Internet and resulted in them over $2 million donations.
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Children’s Book Promotion Ideas
Podcasts are extremely popular these days and are made on all kinds of topics. Several podcasts are dedicated to families and kids as well. Participate in a podcast dedicated to children as an interviewee or a guest speaker. You may have to reach out a couple of times before finding a spot, especially on popular podcasts. You can also send your book for reading on storytime podcasts.
Children’s books in particular are meant to be read again and again so offering the digital version of your book for free will only hurt you if your book is poor quality. People who download your free e-book and love it are likely to purchase or leave a review. Just remember that you’ll get the best results if you pair this with other marketing strategies to drive traffic and you focus on getting in front of your target audience.
💰 PAID UPGRADE: Partner with an influencer to offer a raffle or giveaway for their audience. Offer the winner a free book, an Amazon gift card, and other goodies to make it enticing. Or hire a publicist to do outreach for you!

Podcasts are extremely popular these days and are made on all kinds of topics. Several podcasts are dedicated to families and kids as well. Participate in a podcast dedicated to children as an interviewee or a guest speaker. You may have to reach out a couple of times before finding a spot, especially on popular podcasts. You can also send your book for reading on storytime podcasts.
Children’s books in particular are meant to be read again and again so offering the digital version of your book for free will only hurt you if your book is poor quality. People who download your free e-book and love it are likely to purchase or leave a review. Just remember that you’ll get the best results if you pair this with other marketing strategies to drive traffic and you focus on getting in front of your target audience.
Book Club Promotion Ideas
A recommendation from a respected influencer can work wonders. Reach out to reviewers, bloggers, or celebrities who align with your genre and ask for an endorsement. Their audience’s trust can translate into increased sales.
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.